EU · Master's
Bocconi University
MSc in Marketing Management
Bocconi University
Course Overview
Bocconi's MSc in Marketing Management is a two-year English-taught Master's in Milan, sitting at the intersection of brand strategy, consumer insight and digital marketing. Sri Lankan graduates from SLIIT, NSBM, Curtin Colombo or commerce backgrounds choose it as a launchpad into Milan's luxury, fashion, FMCG and tech-marketing scene — sectors where European internships translate directly into senior roles back in Colombo or across the GCC.
The curriculum covers brand management, marketing analytics, consumer behaviour, B2B marketing and luxury retail, with hands-on labs run by Unilever, L'Oréal, Prada and Procter & Gamble. Students complete a 3-6 month internship plus an exchange option at partner schools including NYU Stern, ESSEC, HKUST and Yonsei.
Entry Requirements
Academic
- check_circle Bachelor's degree in business, economics, communications or a related discipline.
- check_circle GMAT, GRE or Bocconi Online Test — competitive scores expected (median GMAT around 650).
- check_circle Motivational letter, detailed CV and an academic transcript.
- check_circle One academic or professional reference.
English Proficiency
- check_circle IELTS Academic: 6.5 Overall (min 5.5 in each section).
- check_circle TOEFL iBT: 88 Overall.
- check_circle Cambridge English C1 Advanced or equivalent.
- check_circle Waived if your prior degree was taught entirely in English.
Estimated Cost of Study
| Expense Category | Amount (€) | Approx. LKR |
|---|---|---|
| Tuition Fee (per year) | €18,550 | Rs. 6,400,000 |
| Accommodation in Milan (per year) | €9,600 | Rs. 3,312,000 |
| Living Expenses & Food (per year) | €6,000 | Rs. 2,070,000 |
| Visa, Insurance & Books (per year) | €1,400 | Rs. 483,000 |
| Estimated Annual Cost | €35,550 | Rs. 12,265,000 |
*LKR conversion based on current bank rates. Subject to change.
Career Outcomes & PR
MSc Marketing Management graduates qualify for Italy's 12-month post-study residence permit and the EU Blue Card with a qualifying offer. Around 93% of graduates were employed within 3 months of graduation, with median starting salary near €45,000. Strong placement into luxury (LVMH, Kering, Prada), FMCG (Unilever, P&G, Nestlé), consulting (McKinsey, Bain) and tech (Google, Amazon, Meta).
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