BSc Business and Economics

Johannes Kepler University Linz (JKU) is Upper Austria's flagship public university, founded in 1966 and named after the astronomer Johannes Kepler who lived and worked in Linz. JKU is the most industry-linked Austrian university outside Vienna — Linz is the headquarters of voestalpine (Austria's largest industrial company), KTM, BMW Steyr, Lenzing AG, plus the European R&D operations of Magna and Rosenbauer. The JKU School of Business, Economics and Social Sciences is AACSB-accredited and offers a Bachelor in Business and Economics (Wirtschaftswissenschaften) with strong emphasis on quantitative methods and policy-relevant economics — well-suited to applicants targeting strategy, finance, or international business careers in the German-speaking world.

Sri Lankan A-Level / IB applicants — typically Commerce / Maths stream school-leavers and the children of Sri Lankan business families — choose JKU for: tuition at €1,480/year non-EU, AACSB accreditation, Linz's lower living costs (≈20-25% below Vienna), and the unusual proximity of voestalpine, KTM, and BMW Steyr for internships. The 6-semester (180 ECTS) curriculum covers microeconomics and macroeconomics, accounting and finance, management, marketing, business law, statistics, plus a substantial specialisation block (international business, finance and risk management, sustainability management, digital business). Year 1 is German-medium with STEOP orientation. Sri Lankan returnees route into management trainee, finance, and audit roles at John Keells, MAS Holdings, Brandix, Hayleys, HSBC SL, Standard Chartered SL, Commercial Bank of Ceylon, and the Big Four Colombo.